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I’ve always been a curious person, and that curiosity led me to the fast-paced world of advertising in 2008. It’s an industry where you might spend the morning chatting with a music producer about a film score, and just a few hours later you’re briefing a photographer for a photoshoot. Two days after that, you could be creating an online campaign that features ten of the most popular influencers on Instagram. This constant variety feeds my need to explore, while also letting me dive into the psychology behind how people think—or, more precisely, figuring out the “how” to make people feel emotions through the campaigns we create.
I’ve been fortunate to work with global brands like McDonald’s and Telekom and spent several years as a creative lead for LEGO’s in-house agency, developing worldwide campaigns for the brand team. Whether I’m collaborating with clients, teammates, or audiences, my goal is to craft ideas that resonate on a human level, all while keeping the process inspiring and fun for everyone involved.

Today, I’m venturing into a new chapter: combining my passion for film with AI technology to create video content that pushes creative boundaries. I truly believe that at the heart of great advertising lies curiosity—never shying away from asking questions and constantly seeking new ways to stir emotion and connection.